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The world beat umbrella incorporates traditional music drawn from around the globe, and is often influenced by western instruments, technology, and styles. Popularized by musicians such as Peter Gabriel, and David Byrne, world beat is epitomized by the cross pollination of exotic sounds, styles and nationalities into danceable and funky rhythms. Today this style of music is increasingly attracting the attention of Dj's and musicians across the globe, as artists such as Mali's Issa Bagayogo, Nigeria's Tony Allen, the Bay Area's Cheb i Sabbah experiment with modern electronic music with African, Middle Eastern, and Indian beats and rhythms.